We exist to vanquish design mediocrity 
to make brands more commercially 
successful through impenetrable ideas 
and bulletproof creativity.

BE
MORE
TRIANGLE

We've set exciting foundations for Toblerone’s progressively premium future with the inception of a bold new brand purpose, 'Be More Triangle'. 

Toblerone | Be More Triangle | Bulletproof

BE MORE TRIANGLE

GRIT 
AND 
GLORY


FAW brand applications

We helped the Football Association of Wales craft a new image grounded in traditional Welsh spirit while looking to its sporting future.

Football Association of Wales | Grit and Glory | Bulletproof

Peter Barnes

GRIT AND GLORY

A NEW KIND
OF REFRESHING

We created a new-to-world seltzer brand with a watertight story, iconic imagery and an inclusive focus for Mark Anthony International.

White Claw | A New Kind of Refreshing | Bulletproof 

Davin Nugent

A NEW KIND OF REFRESHING

Read more on Gush's background and ambition for Bulletproof.

Founder Gush Mundae Makes LDC Top 50 Most Ambitious Leaders List 2022

Our work for Johnnie Walker Gifting won silver and Cadbury 100 Years won bronze at this year's Pentawards.

Johnnie Walker and Cadbury win at Pentawards 2022

Read Gush's interview in The Sunday Times on how a love of graffiti and hip hop led to the creation of Bulletproof.

How I Made It: Founder Gush Mundae's Story in The Sunday Times

Holly shares the day-to-day things we can do to chip away at the lack of representation of mothers in creative leadership.

Creative Boom: Holly Karlsson on Parenting Loudly

This IWD, Kellie spoke to Creative Boom about the stigma surrounding menopause in the design industry.

COO Kellie Chapple On Challenges Facing Women In The Industry

The results are in: Bulletproof is the 5th best large company to work for in the UK according to Campaign’s 2021 survey.

Bulletproof Named as one of Campaign’s UK Best Places to Work

Building a brighter future with Saavan’s Trust.

Building a Brighter Future

Read about our latest work for Johnnie Walker on Dieline.

Designed By Bulletproof, New Johnnie Walker Release Features Ink Made From Air Pollution

Johnnie Walker Keep Walking City Collection | Bulletproof

Listen as our CCO Nick Rees and Toblerone Global Brand Lead Emanuel Gavert discuss the story behind our Toblerone rebrand.

The Follow Up Podcast: Toblerone

The Follow Up: Toblerone | Bulletproof

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Our Founder has been named as one of LDC's Top 50 Most Ambitious Business Leaders for 2022.

Gush Mundae In LDC Top 50 | Bulletproof

We won Silver and Bronze at Pentawards 2022 | Bulletproof

Read what Digital Creative Director Jim Hare learned from a leap into the unknown.

Not Taking Enough Creative Risks? Try Parkour

Jim Hare on Parkour | Bulletproof

Gush Mundae in The Sunday Times | Bulletproof

Listen to Gush Mundae's episode of ‘My Life in Design’ podcast with Claire Blyth and learn more about his career.

Gush Mundae on My Life In Design Podcast

Gush Mundae on My Life In Design Podcast | Bulletproof

Listen as Gush chats with Katy Cowan about finding his place in Britain and growing a design studio from scratch.

Founder Gush Mundae on Creative Boom Podcast

Gush Mundae on Creative Boom Podcast | Bulletproof

Holly shares the day-to-day things we can do to chip away at the lack of representation of mothers in creative leadership in Creative Boom.

Holly Karlsson on Parenting Loudly | Bulletproof

We've been shortlisted in the Logo category for Genie Drinks and Packaging category for Cadbury 100 Years.

Genie Drinks and Cadbury 100 Years Shortlisted for ADC Awards 2022

ADC Shortlist 2022 | Bulletproof

The results are in and we've been awarded Silver for Old Gold and Bronze for Meridian and My/Mochi.

DBA 2022: Meridian, Old Gold and My/Mochi Win Design Effectiveness Awards

All three of our DBA Design Effectiveness entries have made it to the Winners Shortlist this year.

Meridian, Old Gold and My/Mochi Win DBAs | Bulletproof

Holly talks with Dieline to share her favourite female-led brand that's breaking the bias this IWD.

IWD: NYC Creative Director Holly Karlsson Shares Her Favourite Female Founded Brands

Holly Karlsson In Dieline This IWD | Bulletproof

Kellie Chapple On Challenges Facing Women  | Bulletproof

In an interview with Creative Boom, Gush shares the books that have inspired his creative journey, from Subway Art to Shoe Dog.

In an interview with Creative Boom, Gush shares the books that have inspired his creative journey, from Subway Art to Shoe Do

Founder Gush Mundae Shares Five Books That Inspired His Creative Journey

Gush Mundae Talks Books With Creative Boom | Bulletproof

Our Global COO talks all things work-life balance with Balance The Grind.

COO Kellie Chapple talks to Balance The Grind

Our Global COO talks all things work-life balance with Balance The Grind

Kellie Chapple in Balance The Grind | Bulletproof

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Fahud_Portrait

Fahud joins the prestigious panel for the second year in a row. 

Motion Design Director Fahud Ahmed Joins Design Week Awards Jury 2022

Our Motion Design Director Fahud joins the prestigious panel for the second year in a row. 

Fahud Ahmed Joins Design Week Awards Jury 2022 | Bulletproof

From tales of graffiti to meeting Gush and Jonny, Nick shares how he found the design industry.

CCO Nick Rees Chats to This Design Life

CCO Nick Rees in This Design Life | Bulletproof

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Nick_Portrait

Our CCO Nick Rees spoke to The Arena about how he made it in the industry without having a degree.

No Degree? No Problem: Nick Rees Talks To The Arena

No Degree, No Problem: Nick Rees In The Arena | Bulletproof

Check out our work for Genie Drinks' first-ever TVC, featured in Campaign.

Check out our work for Genie Drinks' first ever TVC, featured in Campaign.

Genie Drinks “Super Natural Sodas” by Bulletproof

Check out our work for Genie Drinks' first-ever TVC.

Genie Drinks Super Natural Soda TVC | Bulletproof

Mark Armstrong, APAC Executive Creative Director, shares his learnings from opening Singapore and Sydney studios with The Drum for their 'How do you solve a problem like...' series.

"The biggest mistake when growing into a new market is thinking you know it all, or that what you have done in other markets will work again. Stay naïve, identify what makes you different and make that your focus.

It’s important to be clear on your values. Don’t compromise on them but understand that the way they manifest will be unique to each market. The success of our Singapore and Sydney studios is down to two things that embody our values: people and culture. This sounds obvious but is extremely challenging to get right.

As we start building our presence in Shanghai, finding the right talent – people who champion new ways of thinking and see boundaries and conventions as challenges to push against – is the number one priority. Our people are our most precious asset as a business."

Mark shares his learnings from opening studios in Singapore, Sydney and soon, Shanghai, with The Drum.

APAC ECD Mark Armstrong talks entering a new agency market

APAC ECD Mark Armstrong shares his learnings from opening studios in Singapore and Sydney and soon Shanghai, with The Drum.

Mark Armstrong On Entering New Agency Markets | Bulletproof

Cadbury Dairy Milk

Our redesign for Cadbury Dairy Milk won in the Confectionery category.

Cadbury Dairy Milk Wins Gold At Pentawards

Our redesign was awarded Gold in the Confectionery category.

Cadbury Dairy Milk Wins Gold At Pentawards | Bulletproof

Our work for Villa Ascenti Rosa has picked up a Marking Award in the Product Design category.

Villa Ascenti Rosa Wins At Marking Awards

Our work for Villa Ascenti Rosa has won at this year's Marking Awards. 

Villa Ascenti Rosa Wins Marking Award | Bulletproof

The DBA has appointed two new board members.

Francesca will work closely with the DBA’s management team to develop the strategy and frameworks to drive design ever further up the agenda in business and government, and together as an industry can build universal confidence in design investment.

Francesca Bayliss, Head of Commercial and HR joins DBA Board of Directors

Head of Commercial and HR, Francesca Bayliss joins the DBA Board of Directors.

Francesca Bayliss Joins DBA Board of Directors | Bulletproof

We have partnered with Shillington to offer a full Diversity in Design scholarship and industry mentorship programme.

We’re delighted to share that we have partnered with Shillington Education in New York City to offer a full Diversity in Design scholarship and industry mentorship to cultivate diverse and inclusive representation in the design industry.

We believe that talent is the lifeblood of our industry and we’re all here because, at some point, someone gave us a break, so we want to push that energy forward.

Apply by Monday 19th July to win a full scholarship for Shillington's New York full-time or part-time course, as well as post-graduate mentorship sessions with our team.

Bulletproof partners with Shillington New York

Bulletproof Partners With Shillington | Bulletproof

Nick speaks to Design Week on all things flexible working and why our 'Last Fridays' of the month off are here to stay.

CCO Nick Rees on Flexible Working

Design Week: Flexible Working | Nick Rees | Bulletproof

Soapsmith

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Our work for Soapsmith has won Gold and Apetina has won Bronze at this year's Design Effectiveness Awards.

Bulletproof wins Gold and Bronze at DBA Awards 2021

We have won a Gold for Soapsmith and a Bronze for Apetina at this year's DBA Design Effectiveness Awards.

DBA Design Effectiveness Awards 2021 | Bulletproof

Gush talks all things finance with the Metro.

Founder Gush Mundae Featured in My Money

Bulletproof Founder Gush Mundae talks all things finance with the Metro.

Metro: My Money | Gush Mundae | Bulletproof

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Our Cadbury Dairy Milk rebrand was awarded third place in Food Brand Identity Systems category.

Bulletproof wins a Dieline Award for Cadbury Rebrand

Our rebrand won a Dieline Award in the Food Brand Identity Systems category.

Cadbury Dairy Milk wins Dieline Award | Bulletproof

Campaign’s Best Place to Work | Bulletproof

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saavans-school-letters

Saavan’s Trust exists to help improve the lives of impoverished children through education in rural parts of the world by building schools and providing education where there is none. We believe education is paramount in building confidence and community, security and character, and makes a tangible difference that children can rely upon in future life.

We partner with Action Aid—a leading global children’s charity that provides Saavan’s Trust with local knowledge and team support in specific rural areas and we work with them to identify new projects. Action Aid manages the local logistical issues which allows Saavan’s Trust to focus on the build and to work closely with the local community.

Our work is hands-on, meaning we are involved in the actual construction at the site and oversee the entire build process. We not only build the schools, but we also furnish them with classroom furniture and provide educational materials such as books, writing boards, and pens and pencils. 

Most importantly, every single penny we raise is given directly to the build and those who need it most. None of our trustees are remunerated and the costs of flying and staying on location are all covered privately. 


Saavan’s Trust | Bulletproof

Bulletproof and Dieline tackle the importance of female-positive campaigns.

International Women’s Day: COO Kellie Chapple on Brand Empowerment

COO Kellie Chapple talks to Dieline about the importance of brand empowerment and female-positive campaigns on International Women's Day. 

International Women's Day | Bulletproof

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Mini Eggs

Read about how we changed up Cadbury Mini Eggs on Creative Boom.

Cadbury Mini Eggs: Reimagining an Icon

Read about how Bulletproof changed up Easter icon Cadbury Mini Eggs on Creative Boom.

Cadbury Mini Eggs | Bulletproof

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Jim_Portrait

We welcome Jim as London’s new Digital Creative Director.

Bulletproof London Lands Jim Hare

Bulletproof welcomes Jim Hare as Digital Creative Director at our London studio.

Jim Hare Joins Bulletproof  | Bulletproof

Grace Dawson joins us as Global Head of Brand 

We welcome Grace Dawson as Bulletproof's new Global Head of Brand.

Grace Dawson Joins Bulletproof | Bulletproof

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Jordan_Portrait

Jordan Assender takes on the role of Motion Director for our London studio.

What are you most looking forward to at Bulletproof?

With constantly evolving channels and touchpoints, I’m looking forward to discovering new ones, into the Metaverse and beyond!

What’s the most exciting part of your role?

I’m excited to grow the motion team across all of our studios!

Where did your career start out

Ravensbourne University – Foundation course, not really knowing what I wanted to do, I tried all areas from structure, graphic design, fashion, but loved film/media the most particularly the storyboarding!

Bulletproof London Hires Jordan Assender

Jordan Assender takes on the role of Motion Director for Bulletproof's London studio.

Jordan Assender Joins Bulletproof | Bulletproof

Bulletproof London gets an amazing new Motion Design Director in Fahud Ahmed.

Fahud Ahmed Joins Our London Studio

Fahud Ahmed Joins Bulletproof | Bulletproof

First thing’s first: why should you care about the Amazon Growing Business Awards?

First thing’s first: why should you care about the Amazon Growing Business Awards? 

Well, they’re kind of a big deal. Since it launched in 1998, these awards have become the most credible recognition of growing businesses in the UK. Set up by Real Business magazine, they give the UK’s most exciting small and medium businesses enterprises kudos for their work. 

After submitting our entry, we were excited to be shortlisted for a Creative Industries Business of the Year award. This was a new category, and we were up against four amazing companies representing different creative industries, from fashion to music and TV.

The evening was celebrated at The Brewery in Shoreditch and hosted by BAFTA-winning presenter and standup Iain Stirling. Several cocktails in, the time finally came for our category winner to be announced. We all held our breath, and to our amazement were crowned the winners. 

Commenting on our win, Managing Partner Jonny Stewart had this to say:

“Back in ’98 our growth ambitions amounted to a magic number of 12 employees… 19 years later our team is over 12 times that size, having grown across 3 continents while working with the largest FMCG/CPG companies in the world. Proof that true belief in our culture, absolute commitment to our cause and lots of hard-earned luck can truly make dreams come true.”

Bulletproof snag Creative Industries Business of the Year award.

We're Crowned Amazon Growing Business Award Winner

Bulletproof snag Creative Industries Business of the Year at the Amazon Growing Business Awards.

Amazon Growing Business Award | Bulletproof

DBA Design Effectiveness Awards

Why our Quorn redesign was so successful at the 2019 Design Effectiveness Awards.

It’s been an exciting week at Bulletproof: we’ve only gone and won our first gold at the DBA Design Effectiveness Awards!

Why is that good? Well, it’s one of the most sought-after awards in the industry, celebrating the power of design as a driver of business success. There’s also a rigorous three-stage judging process by a panel of prestigious clients across multiple industries, including GlaxoSmithKline, Diageo and Philips, so getting an award is no mean feat.

We won gold with our design for meat-free brand Quorn. When Quorn first briefed Bulletproof, the brand was struggling to reap the rewards of a surge in those following vegan, vegetarian or flexitarian diets. Perceived as dated, Quorn was being held back.

Since the redesign in 2017, the brand has grown by £52.5 million with sales growth up 14% and an additional 2 million consumers trying Quorn for the first time. The increased demand has led to the company hiring 100 new employees and investing £150 million in new production capacity.

Quorn UK’s new look has been so successful, it’s been adopted globally into all 20 of the brand’s markets and has assisted in the launch of the brand into Asia. Most importantly, Quorn is now the biggest vegetarian brand in the world.

Interviewed on stage, Sam Blunt, Global Operations Director at Quorn Foods had these kind words to say:

“The difficult brief we gave Bulletproof was to broaden the appeal of the brand, enticing a new wave of consumers – those choosing to reduce their meat consumption. The redesign has been rolled out across 20 countries worldwide, and Quorn is now the biggest meat-free brand in the world. So, needless to say, we’re very pleased with the work Bulletproof has done!”

With just 8 golds awarded out of a total of 61 awards, it was an honour to take home one of the top prizes for Quorn. Of course, we couldn’t have done it without our client’s help, so we’d like to say a massive thank you to Sam Blunt for his support.

Bulletproof Nets DBA Gold

Why our redesign for meat-free brand Quorn was so successful at the 2019 DBA Design Effectiveness Awards.

DBA 2019 | Bulletproof

Three Pledges

An open letter from our Founder, Gush Mundae, about why Bulletproof’s Three Pledges are so close to our hearts:

I speak from my heart when I say that COVID-19 has been a personal and professional challenge for all of us, and we are far from seeing the back of this pandemic.

However, opportunity arises from adversity, so I believe this time of struggle also offers us a chance like never before to drive real, meaningful change for the greater good.

Giving back has always been at the heart of Bulletproof’s culture, so I’m proud to say from today, the Bulletproof team is making three simple and actionable pledges ,which will empower our global network of studios to do things better – now and for the future.

I hope you will support our pledges now and for the long term, so that our future is a little kinder, more considerate and caring – leading to a greater quality of wellbeing for everyone. Thank you.

With every good wish,

Gush Mundae

Gush talks about why Bulletproof’s Three Pledges are at the centre of our culture.

Founder Gush Mundae on The Importance of Our Three Pledges

Founder Gush Mundae talks about why the 3 pledges are at the heart of Bulletproof’s culture.

3 Pledges | Bulletproof

Gold, Silver and Bronze: we’re delighted to share that we won multiple awards this year!

Our work for Soapsmith received two awards: Gold in the Luxury body-care and skin-care category, and Bronze in the Body-care category. In the Savoury Snacks category, our redesign for Ritz was awarded Silver.

Bulletproof Win Big at Pentawards

Bulletproof takes home Gold, Silver and Bronze at the 2020 Pentawards for their distinctive Soapsmith and Ritz rebrands. 

Pentawards 2020 | Bulletproof

Joined by Amy Tsang and Selina Hull, who came up with Bulletproof’s Three Pledges initiative, Gush took to the screen at this year’s Dieline Conference.

Bulletproof Founder Gush Mundae speaks at Dieline’s annual conference. 

Dieline 2020: Gush Takes the (Virtual) Stage

Bulletproof Founder Gush Mundae speaks at Dieline’s virtual 2020 conference.

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