CREATING THE FIRST GLOBAL MEXICAN LUXURY BRAND
In a world where agave fields were taken by celebrity-backed brands, Don Julio had lost its relevance and authenticity it once had. We needed to rediscover the Brand’s distinction and reignite Don Julio’s heritage, passion and pioneering spirit to remind the world that this brand sets trends not follows them.
project
Don Julio Rebrand
client
Diageo
Services
BRAND WORLD
BRAND IDENTITY SYSTEM
INNOVATION
MOTION DESIGN
ART DIRECTION
3D ENVIRONMENTS
LIMITED EDITIONS
COLLABORATIONS
COLLABORATORS
The story of a
liquid liaison
Our strategy centred on the story of ‘liquid liaisons’: an imagined meeting between two strangers, Scottish and French, in the luxurious lobby of a Parisian hotel. Building on the brand world we’d established, we blended digital touchpoints with rich environmental storytelling to bring the hotel to life, complete with front desk, attendant, and objets d’art.
The story of a
liquid liaison
Our strategy centred on the story of ‘liquid liaisons’: an imagined meeting between two strangers, Scottish and French, in the luxurious lobby of a Parisian hotel. Building on the brand world we’d established, we blended digital touchpoints with rich environmental storytelling to bring the hotel to life, complete with front desk, attendant, and objets d’art.
SWEET HARMONY
The story of a
liquid liaison
Our strategy centred on the story of ‘liquid liaisons’: an imagined meeting between two strangers, Scottish and French, in the luxurious lobby of a Parisian hotel. Building on the brand world we’d established, we blended digital touchpoints with rich environmental storytelling to bring the hotel to life, complete with front desk, attendant, and objets d’art.
Growth
Standout
Fandom
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LIMITED EDITION PACKAGING
Owning a cultural celebration
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