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THE  PROOF

x10

IC

E

CH

A

LE

T

no.
01

Breaking

the ice

ICE CHALET

no.
01

Breaking

the ice

ICE CHALET

IC

E

CH

A

LE

T

TO

B

LE

R

ON

E

no.
02

Be more

triangle

Toblerone

no.
02

Be more

triangle

Toblerone

TO

B

LE

R

ON

E

XO

R

DI

N

AI

R

E

no.
03

Liquid

liaisons

Xordinaire

no.
03

Liquid

liaisons

Xordinaire

XO

R

DI

N

AI

R

E

FA

W

no.
04

Crafting the

pride of a nation

FAW

no.
04

Crafting the

pride of a nation

FAW

FA

W

BL

U

E

L

AB

EL

no.
05

Unleashing

an icon

Blue Label

no.
05

Unleashing

an icon

Blue Label

BL

U

E

L

AB

EL

WH

I

TE

CL

A

W

no.
06

Creating a

cultural wave

White Claw

no.
06

Creating a

cultural wave

White Claw

WH

I

TE

CL

A

W

CA

D

BU

R

Y

no.
07

From joy

to generosity

Cadbury

no.
07

From joy

to generosity

Cadbury

CA

D

BU

R

Y

TA

T

E

&

L

YL

E

no.
08

The recipe

for success

Tate & Lyle

no.
08

The recipe

for success

Tate & Lyle

TA

T

E

&

L

YL

E

CA

S

no.
09

Cutting through

complexity

CAS

no.
09

Cutting through

complexity

CAS

CA

S

TE

N

TO

E

S

no.
10

Powering peak

performance

Ten Toes

no.
10

Powering peak

performance

Ten Toes

TE

N

TO

E

S