CREATIVITY WITH PURPOSE.
I’ve always loved the creative process, it’s deeply ingrained within my psyche... and at Bulletproof, the desire to inspire, provoke and affect is an indelible part of who we are. We gravitate towards the right-brained rabble, who challenge and drive change through creative problem-solving. It’s one of the reasons I went to art college, while friends asked, “what can you do with art?”
I believe that we are shaped by our backgrounds; we are a product of our parenting, cultural influences, friends, and interactions and this is what makes us who we are. At Bulletproof, we celebrate our differences and harness them to flood our thinking and doing, permeating every fibre to deliver unparalleled creative brilliance. After all, there’s more soul in imperfection.
We created Bulletproof to challenge an industry built on nepotism and archaic attitudes, on old boy behaviours and wannabe Mad Men. We’ve built an agency with soul—through culture and character, a collective of individuals ‘believing in brave’. Never about indulging in self-expression or beauty parades, but one built with a Bulletproof mindset and a desire to prove creativity matters through commercial delivery.
As such, we have put as much onus on creating business strength and structure as we did our creativity... now we are a creative business supported by rigour, solidity, and the commercial prowess every client should expect from their agency... and we’re bloody proud of it!