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STAY NAIVE

Our intelligently naïve approach means we shun the experts and ensures we remain forever curious—open to new ways of working and influence that result in deeply emotive thinking and inspirational creativity.

Who we are

300+ STRONG.
100% INDEPENDENT.
23 YEARS YOUNG.
5 GLOBAL STUDIOS.
0 HALF MEASURES.

We are a creative force, run by creatives to put a dent in corporate business conventions and vanquish design mediocrity; we’re driven by a magnetic culture, with empowered people as our lifeblood.

We’ve always been the mongrel, the misfit, the outlier—it’s what gives us our edge. 23 years into our game, we’re still as braggadocious and raw as a young KRS-One. With a fire in our belly, marching to the beat of our own drum, we blur the lines between branding, content, digital, film, innovation and packaging; all the while bringing our clients the very best of the best.

What we do

STRATEGIC SHARPNESS.
PIERCING CLARITY.
INSPIRED INSIGHTS.
GROUND-BREAKING INNOVATION.
EMOTIVE STORYTELLING.

At the heart of Bulletproof is a strategic force like no other: a source of information, inspiration and the straightest line to the best possible creative work.

As ‘useful provocateurs’, we generate ground-breaking innovations that shape the world, flipping expectations and tapping into new opportunities and audiences by pushing boundaries and challenging conventions.

How we do it

SENSORY
BRAND WORLD

Sensory Brand World forms the bedrock of all our creative output via a human-centric approach.

Deeply strategic, multi-dimensional and multi-disciplined, it’s a feast for all the senses, informing everything from initial creative platforms through to design principles and key brand assets. We like to think of it as the red thread running through every physical and digital touchpoint we work across.

Better. Stronger.

OUR
THREE
PLEDGES

Since our inception in 1998, Bulletproof has always given back, and we prefer an active to a passive approach.

One of our mantras is ‘always learn’, and 2020 made us all sit up and pay attention; the global pandemic and its subsequent lockdowns presented an opportunity to strive for better and emerge stronger.



So we made three simple and actionable pledges that empower our global network of studios to do things better, now and for the future. The Three Pledges keep us grounded and hold us accountable, but the intention is for them to evolve and inspire further action. We welcome you to join us.

1

NO TO SINGLE DAY BUSINESS TRIPS

Before long the skies will be full again, often for business travel and one-day meetings. But although we love to meet our clients face-to-face, we pledge to reduce unnecessary travel, harness the power of technology, and stay aware of our impact on the planet long after this pandemic is over.

2

MORE
RESPECT
TO FOOD

Breaking bread is a foundation of our culture, but recent events reminded us that for many, food is about survival; we decided to donate the value of our shared lunches directly to local food banks.

In London we donate to The Connection, a homeless charity on the doorstep of our Covent Garden mothership; in New York, to City Harvest, the city’s largest food rescue organisation, helping to feed 1.5 million struggling New Yorkers; and in Singapore, to Willing Hearts, a soup kitchen that distributes food to low-income families, the elderly and the disabled.

3

DONATION
OF ALL
PITCH FEES

Pitching plays to our fighting spirit and our track record is unparalleled. However, we want to ensure that no matter the outcome, our pitches always benefit the greater good.

Charities are set to lose £4bn (over $5bn) in revenue as a result of the pandemic. As a response, we’re asking clients to give generously when considering their pitch fees as we pledge to donate 100% of them to Saavan’s Trust, a charity close to our hearts, and other local causes selected by our teams worldwide.

Saavan’s Trust

We win awards for our creative, but also for our effectiveness, business and culture. Check them out.

YearAwardOrganisation
2021UK Best Places to WorkCampaign
2017Philanthropic Top 30Real Business
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