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With consumers switching to healthier, naturally ‘better for you’ alcoholic beverages, Mark Anthony International wanted to capitalise with a totally new type of refreshment – a 100% natural seltzer that combined their BrewPure system with the twist of 5% alcohol and a hint of fruit flavour.
Inspired by the legend of the White Claw, we created a new brand that captures the experience of being hit by the cooling sea spray, released by the pounding waves for pure refreshment.
White Claw crushes the competition, accounting for 55.5% of the dollar share for 4th of July week in 2019.
Now that’s what we call hard sales.
CAPABILITIES
Brand Creation | Brand Positioning | Brand Strategy | Naming | Brand World | Visual Identity System | Brand Communications | Campaign Creation & Activation | Packaging | Brand Guidelines
