A home-grown, super-premium Italian gin, Villa Ascenti is made from ingredients sourced from the hills of Piemonte, freshly harvested at dawn by farmers and distilled within hours for freshness. Celebrated as the ‘Bread Basket of Italy,’ Piemonte is renowned for its terroir, production of fine wines and vermouth, as well as the slow food movement.

We created a new brand to tap into the booming world of gin, however the challenge was standing out in an already saturated category. The answer lay in crafting a gin perfect for the centre of the table, embodying the authentic charm of Piemonte. We brought to life the beauty of the picture-perfect Italian landscape and its local botanicals through vintage sign typography and vermouth label illustration, distinctive to the region.

Welcome to Villa Ascenti, a true taste of Italy.

Brand Positioning | Brand Strategy | Brand World | Visual Identity System | Moving Image | Packaging | Structure | Brand Guidelines

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