Even as established leaders in the meat free category, Quorn’s ambition was to keep moving forward and make the world’s diets healthier and more sustainable.

We created a new brand identity system for Quorn that would reaffirm its place as the leading meat free brand and broaden its appeal to new consumers looking for healthy, nutritious and flavoursome dishes.

Harnessing the power of culinary discovery as our inspiration, we served up sumptuous editorial-style photography, designed to feel real and unstaged, with a hidden detail of the Quorn ‘Q’ within every food shot.

And to prove the future is looking healthy, Quorn’s redesign has triggered an average sales increase of +14% YOY, introducing over 2 million new shoppers into the brand.

Brand Strategy | Brand Architecture | Brand World | Visual Identity System | Brand Communications | Packaging | Structure | Brand Guidelines