We’ve all been there. Work piles up and lunch gets relegated to a lifeless, pre-packed sandwich or missed out altogether. But with two thirds of workers saying they regularly skip lunch and half admitting that puts them in a bad mood, a healthy brand that saves some time could save the lunch break and our sanity too…
Our challenge was to create a healthy one-pot meal brand that helped busy female foodies get more out of office lunchtimes, by offering tasty, nutritious flavour in just five minutes.
So we used our proprietary innovation process to attack the problem from three different angles consumer, category and cultural trends – creating a potful of new brand concepts, with PrepCo. the clear winner in research.
To establish the brand as a lunchtime icon we centred our design on a prominent ‘P’ device, filled with delicious food photography and illustrations to showcase the tasty ingredients each pot contains – all of them chopped, prepped and ready.
Then we used appetising block colours to create no-fuss navigation of our flavourful range, with a subtle textured background to cue our natural ingredients.
We topped it off with a ‘Made with Natural Ingredients’ flash, a black lid to elevate our offer and a back of pack story which told the tale of our mission to eliminate hunger fails.
The result is a tasty little pot that puts the excitement and colour back into lunchtime – ready in the time it takes to read this page!