Pizza obsessives since 1965, PizzaExpress had a dream: for their customers to enjoy their great tasting, restaurant quality pizzas in the comfort of their own home. So we set about ensuring the same visual experience of the PizzaExpress brand, whether they were scanning the supermarket shelves or a restaurant menu.
We cooked up a premium design using all the right ingredients – the warmth of the restaurant environment, the passion and expertise of the Pizzaiolos, and the quality of the fresh food they create.
We shunned category conventions for large product windows, instead using mouth-watering photography to reassure customers that these pizzas contain the same fresh, delicious ingredients they enjoy in PizzaExpress restaurants.
Restaurant table to kitchen table, the experience of PizzaExpress is now one in the same.
Brand Strategy | Brand Architecture | Brand World | Visual Identity System | Packaging | Brand Guidelines