A SURGE OF PURE REFRESHMENT


With consumers switching to healthier, naturally ‘better for you’ alcoholic beverages, Mark Anthony International wanted to capitalize with a totally new type of refreshment – a 100% natural seltzer that combined their BrewPure system with the twist of 5% alcohol and a hint of fruit flavor.

Inspired by the legend of the White Claw, we created a new brand that captures the experience of being hit by the cooling sea spray, released by the pounding waves for pure refreshment.

White Claw crushes the competition, accounting for 55.5% of the dollar share for 4th of July week in 2019.

Now that’s what we call hard sales.

CAPABILITIES
Brand Creation | Brand Positioning | Brand Strategy | Naming | Brand World | Visual Identity System | Brand Communications | Campaign Creation & Activation | Packaging | Brand Guidelines

Strategic tools used
High Concept Innovation
inline-sp_icon_hciHIGH CONCEPTINNOVATION
Brand Identity Ecosystem
inline-sp_icon_bisBRAND IDENTITYECOSYSTEM
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