RECLAIMING THE PLANT-BASED THRONE


From the birthplace of alternative food culture, Silk was born in Boulder, Colorado with a mission to democratize plant-based living. Revolutionary for its time, who could have predicted the explosion of plant-based nutrition in recent years. As the undisputed leader of the category, Silk has the largest portfolio of alternate dairy offerings; however, the category quickly followed. Overwhelmed by choice, consumers were shopping the plant-based dairy aisle on auto-pilot, with absolutely no brand loyalty.

We gave new reason to love Silk, reinforcing its leadership position and bringing to life the brand world of ‘Better Bolder,’ born from the brand’s cry for better nutrition, better taste and to be better for the planet. The first to disrupt the plant-based dairy game, Silk’s now set to do it all again.

There’s oh-soy-much to love again.

CAPABILITIES
Brand Positioning | Brand Strategy | Brand Architecture | Brand World | Visual Identity System | Brand Communications | Moving Image | Packaging | Brand Guidelines

Strategic tools used
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Silk
Silk
silk
Silk
Silk
Silk Coconut milk
Silk Soy milk