STRENGTH IN NUMBERS


It's a jungle out there - daily challenges come in all shapes and sizes. That’s why Actimel was first developed, with healthy bacteria to keep you feeling strong no matter what life throws at you. But the functional dairy category had exploded and the competition had become fierce. So we created a campaign which heroes those differences, with Actimel as the catalyst for staying strong against whatever your day may bring.

We created a suite of visual assets – animals, occasions, textures, clothing and accessories – then, partnering with Hewlett Packard, we used their Mosaic SmartStream technology to randomly combine the visual assets to create 13 million unique packaging designs.

So now there’s a unique Actimel out there for you, for whatever you need to stay strong.

CAPABILITIES
Brand Strategy | Brand World | Campaign Creation & Activation | Moving Image | Packaging

Strategic tools used
Center-of-Gravity
inline-sp_icon_cogCENTER-OF-GRAVITY
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