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Coca-Cola Zero and James Bond

Unlock the Bond in You

The latest instalment in the Bond franchise Skyfall is due to be released this Autumn.

Bulletproof was given the fantastic opportunity to work on the Coke Zero and Bond campaign. We were tasked with creating a global Visual Identity which focused on the idea that Coke Zero drives you to ‘Unlock the Bond in You’ with every sip.

Focusing on the iconic gun aperture from the Bond franchise, we created a strong visual link between the two brands across outdoor and in-cinema advertising, limited edition packaging and instore media.