Last week, our London team attended The Creativepool Annual 2019 launch ceremony to see if we’d made it into this year’s annual. The Creativepool Annual brings a fresh approach to awards by offering entrants a unique platform to celebrate their creativity, shining a light on the best projects, people and companies in the industry.
With the title of Independent Agency of the Year to defend and Cruzcampo entered in 2 categories, we were excited to find out the results!
All entries are judged by a prestigious panel of judges made up of some of the most influential creatives and marketers around the world. Following this, all of the shortlisted projects then face a public vote, allowing Creativepool’s online community to have their say in a People’s Choice vote.
This year, we were shortlisted for Independent Agency of the Year, as well our design work for Cruzcampo in both the Branding and Packaging Design categories.
A much-loved Spanish heritage brand, Cruzcampo was founded in Seville in 1904. But with quality perception waning and a portfolio that lacked cohesion, Cruzcampo needed a refreshed design to get back in touch with a young adult audience and reaffirm its place as a relevant brand with quality, flavourful beers to enjoy. And so Bulletproof was approached to help reignite the soul of Cruzcampo.
Central to the redesign is the re-illustrated beloved Gambrinus brand character and the hand-drawn Cruzcampo logotype – both inspired by the vintage mosaics and signage we’d seen at the Cruzcampo factory. We’d also identified the need for Cruzcampo to rationalise its portfolio and introduce a new premium variant – Cruzcampo Especial – to sit beneath the existing Gran Reserva variant.A fantastic project that captures what’s important from Cruzcampo’s past and brings it back with modern energy.
And we’re thrilled to share the exciting news that we scooped the People’s Choice award for all three categories – that’s now 3 years in a row Bulletproof has been crowned Independent Agency of the Year!
Plus, we’d also won a bronze award for Cruzcampo in the Packaging Design category.
A massive thank you goes out to Creativepool for yet another great event and congratulations to all the other Creativepool Annual 2019 winners!
Blog written by Aoife.