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Brawny wins Effie award

Bronze for Brawny ‘Wounded Warrior’ campaign!

The Bulletproof team are proud to announce that Brawny’s ‘Wounded Warrior’ campaign has won a bronze award in the North American EFFIE’s.

Bulletproof came up with the idea of communicating the personal stories of Wounded Warriors on a limited edition pack, which was then extended across an integrated campaign run by DDB New York.

Please see the complete list of winners here: (Brawny features on p3)