link href="//www.wearebulletproof.com/us/wp-content/themes/bp2019/assets/grunticon/icons.fallback.css" rel="stylesheet"> Heineken Spectre Visual Identity | Bulletproof Brand Design Agency

Heineken Spectre hits the big screen…

With the long awaited launch of the 24th Bond movie, our team was thrilled to pick up the brief to create the global visual identity for the Heineken Spectre campaign, spanning 155 markets.

Our task? Create a truly spectacular visual identity with a contemporary edge that would take the Heineken/Bond partnership to the next level, visually cementing these two iconic brands together and reinforcing that only Heineken ‘has licence’ to execute.

Heineken Spectre identity

We identified iconic Bond and Heineken assets and explored how they could be combined into a disruptive but flexible system. The bond silhouette became embedded in the Heineken wordmark and a carbon fibre texture formed the backdrop, providing a clear visual thread that felt natural to both brands and ensured visual consistency across all touchpoints.

Heineken Spectre canHeineken Spectre secondary packsHeineken Spectre OOH advert

It was a great honour to be involved in such an epic project and when the opportunity to direct a photoshoot in Opatija – Croatia, on the set of the Heineken Bond TVC came up, with Bond girls, speed boat chases and all under glorious sunshine… how could we refuse?!

Heineken Spectre Bond girl photoshootHeineken Spectre filming set advert

With ‘SPECTRE’ smashing box office records taking $80.4 million in its opening week and enjoying the biggest UK debut in history, we couldn’t be more proud of our involvement and the great work we created with Heineken.

Blog written by Scott.