BULLETPROOF APPOINTS JIM HARE AS DIGITAL CREATIVE DIRECTOR TO ELEVATE SENSORY BRAND WORLD THROUGH DIGITAL EXPERIENCE
Jim has honed his skill over 15 years, working with some of the world’s most well-known companies. He has created award-winning, brand-building work in diverse categories including FMCG, fintech, and social enterprise. Trusted by clients such as Unilever, Mondelēz, Reckitt Benckiser and Mastercard, he brings a future-forward perspective to brand planning and imaginative ideas for new, tech-enabled brand experiences.
Gush Mundae, Founder says: “At Bulletproof we believe that effective digital ideas must be born from the brand to solve a consumer need or want – only then being driven by the right technology. Jim’s approach to digital problem-solving, based on a creativity-led philosophy that keeps design front and centre, fits us perfectly. And with Jim’s conceptual thinking backed by deep technical know-how across a huge range of digital platforms and media, we can deliver tangible, working digital solutions for our clients.”
Jim comments: “I’m excited to get to work powering up Bulletproof’s already strong approach to branding, by leading game-changing, purposeful digital work for our brands. I believe consumer brands can grow by simply being more useful, usable and valuable, through great experience design without the hard sell. Striving to blend creativity, innovation, purpose and responsibility is no easy feat, but by keeping the user in mind, the brand at the heart and online behaviour true to principles, digital can be truly transformative…not to mention, fun!”