Strategic brand and packaging design is what we do. London, New York and Singapore is where you’ll find us – and where our mix of different interwoven cultures creates a rich tapestry of seminally strategic ideas and unrivalled creativity, with a fiercely independent spirit.
Our name isn’t a dressing – it’s a belief that all work must have a genesis in impenetrable ideas. Born from restlessness and a frustration with the design agency sea of sameness, we march to the beat of our own drum.
Our story is no fairytale – it starts with Gush and Jonny meeting while studying graphic design and advertising. You couldn’t have two more different people, from different backgrounds and cultures – however, a shared belief system brought them together to forge a bond thicker than blood. Together they’ve built a global creative tour de force unlike anything else on the planet.
Our beliefs have remained the same since our inception and are the foundation on which Bulletproof is built:
- GREAT IDEAS CHANGE THE WORLD, positively affecting human behaviour
- PEOPLE MAKE THE DIFFERENCE – our tribe is diverse, imperfect and unstoppable
- STAY NAÏVE – shun the notion of experts and follow a more curious path