BULLETPROOF IS MY LIFE’S WORK.
My entire adult life has been built around Bulletproof. As I have grown and shaped the business, the business has grown and shaped me in more ways than I ever thought possible. It has made me a sharper thinker, a more understanding father, and a more compassionate leader. We are inseparable Bulletproof and I; we live in a constant state of symbiosis. I am truly fortunate to feel inspired and challenged every day and through every individual who joins our fold.
I’m the founder of Bulletproof; however, I’m a creative first and foremost. I have little interest in money: it’s never motivated me. I’m driven instead by a higher purpose.
I want to challenge corporate business conventions and design mediocrity, and to build a robust global business with a magnetic culture like no other—one driven by creativity, with empowered people as its lifeblood.
Today I lead Bulletproof global business growth and my restless energy, optimistic disposition, and immigrant work ethic ensure we grow in the right way. We stay true to our humble and human values, without compromising our sense of purpose and culture; we shatter every business ceiling and expectation along the way, without breaking our stride.
23 years since our inception, my belief in Bulletproof—our people and our work—remains unshakeable, and yet our journey has only just begun.