We’re thrilled to share the news that we have won our first GOLD at the DBA Design Effectiveness Awards 2019 for our work on the brand redesign of leading meat free brand, Quorn.
One of the most sought-after awards in the design industry, the DBA Design Effectiveness Awards celebrate the power of design as a driver of business success, showcasing the most effective designs in the business. With a rigorous three-stage judging process by a panel of prestigious clients across multiple industries, including GlaxoSmithKline, Diageo and Philips, getting an award is no mean feat.
When Quorn briefed Bulletproof, the brand was struggling to reap the rewards of a surge in those following vegan, vegetarian or flexitarian diets. Perceived as dated and lacking appetite appeal, Quorn was being held back.
Since the redesign in 2017, the brand has grown by £52.5 million with sales growth up +14% and an additional 2 million customers trying Quorn for the first time. The increased demand has led to the company hiring 100 new employees and investing £150 million in new production capacity.
Quorn UK’s new look has been so successful, it’s been adopted globally into all 20 of the brand’s markets and has helped launch the brand into Asia. Most importantly, Quorn is now the biggest vegetarian brand in the world.
Interviewed on stage, Sam Blunt, global operations director at Quorn Foods said: “The difficult brief we gave Bulletproof was to broaden the appeal of the brand, enticing a new wave of consumers – those choosing to reduce their meat consumption. The redesign has been rolled out across 20 countries worldwide and Quorn is now the biggest meat free brand in the world. So, needless to say we are very pleased with the work that Bulletproof have done!”
With just 8 golds awarded out of a total of 61 awards, it was an honour to have taken home one of the top prizes for Quorn. It just reinforces one of our core values – the power of design to effect change. Of course, we couldn’t have done it without our client’s support and rigorous data so we’d just like to say a massive thank you to Sam Blunt for his help with the entry. And congratulations to all the other well-deserved winners! Click here to see the full list of winning entries.
Here are a selection of pics from the night…much fun was had celebrating!
‘Official photographs courtesy of Oleg at Event Photographer London’
Written by Debbie.