link href="//www.wearebulletproof.com/us/wp-content/themes/bp2019/assets/grunticon/icons.fallback.css" rel="stylesheet"> How we do it - Bulletproof Brand and Packaging Design Agency

To know the soul of a person is to truly understand them; we believe the same can be said of brands.

The SOUL of a brand is the intrinsic emotional truth that gives a brand meaning. The POWER is the extrinsic identity that expresses the brand’s meaning through distinct and ownable equities. This gives brands visual punch, persuading the wavering hand and helping them win at shelf.

Our proprietary Soul Power™ process works in four phases, each informing the next to ensure a successful outcome for even the most complex project. We investigate first – listening, observing and dissecting the brief, the consumer and the marketplace. Next, we define – distiling, building and shaping the strategic thinking. Then we explore – designing, directing and pushing the creative space. Finally, we amplify – ensuring your brand content has a cohesive look across all touchpoints. Every approach is individual, every process is engaging, every result is outstanding.

inline-sp_grid_desktopCENTER-OF-GRAVITYCODES ANDCONVENTIONSTRENDCASTINGRAID THEVAULTINSIGHT OUTDIRECTIONINGBRANDPOSITIONINGBRANDAMPCREATIVE SUCCESSEQUATIONBRAND WORLDIDEAHIGH CONCEPTINNOVATIONALL SENSESNAMINGCREATIVECONCEPTS360º CONTENTPLANNINGTONE-OF-VOICEENGINEBRAND IDENTITYECOSYSTEMGUARDIANSHIPBRAND
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Center-of-Gravity
Identifies a shared consumer mindset rather than demographic groups, allowing a brand to appeal to a wide range of audiences, not just a specific consumer typology or lowest common denominator.
Codes and Conventions
Identifies the visual and verbal rules of a category, allowing us to make informed decisions about the future creative direction of a brand.
Trend Casting
From consumer to category, we scrutinize the most salient global trends and future opportunities that will affect our clients’ brands and target audiences.
Raid the Vault
A deep dive into the archives to uncover a brand’s history, design legacy and any intriguing stories that will help us to establish its true DNA.
Insight Out Directioning
Translates consumer, category, product, trend or brand insights into bulletproof creative ideas with clear implications for design.
Brand Positioning
Defines and articulates the core idea that will enable a brand to achieve its desired vision and strategic objectives
BrandAmp
A brand deconstruct to analyze, which brand assets need to be amped up, dialed down or turned off.
Creative Success Equation
Defines the strategic criteria that all creative ideas will be inspired by and evaluated against.
Brand World Idea
A unifying design idea rooted in a brand truth, which drives the brand’s aesthetic and inspires the tone of all creative work.
High Concept Innovation
A tool for creating new, concept-centric ideas for brands by embracing both conventional and unconventional inspiration points.
All Senses Naming
A highly immersive, multi-sensorial workshop to generate new brand names or naming conventions.
Creative Concepts
The real world creative execution of a strategic thought that brings the Soul Power to life.
360º Content Planning
Identifies which consumer touchpoints will best engage our target consumer and how to use them to express the brand’s Soul Power with the most impact.
Tone-of-Voice Engine
A visual and verbal tool used to create an evocative and distinctive language for brands.
Brand Identity Ecosystem
A kit of core brand assets, which ensure consistent brand representation across all consumer touchpoints.
Brand Guardianship
Ensuring a brand’s look, feel, sound, smell and touch are coherent to its Soul Power in all instances.
Investigation
inline-sp_icon_cogCENTER-OF-GRAVITY
Center-of-Gravity
Identifies a shared consumer mindset rather than demographic groups, allowing a brand to appeal to a wide range of audiences, not just a specific consumer typology or lowest common denominator.
inline-sp_icon_codesCODES ANDCONVENTIONS
Codes and Conventions
Identifies the visual and verbal rules of a category, allowing us to make informed decisions about the future creative direction of a brand.
inline-sp_icon_trendTRENDCASTING
Trend Casting
From consumer to category, we scrutinize the most salient global trends and future opportunities that will affect our clients’ brands and target audiences.
inline-sp_icon_raidRAID THEVAULT
Raid the Vault
A deep dive into the archives to uncover a brand’s history, design legacy and any intriguing stories that will help us to establish its true DNA.
Definition
inline-sp_icon_insightINSIGHT OUTDIRECTIONING
Insight Out Directioning
Translates consumer, category, product, trend or brand insights into bulletproof creative ideas with clear implications for design.
inline-sp_icon_brandpBRANDPOSITIONING
Brand Positioning
Defines and articulates the core idea that will enable a brand to achieve its desired vision and strategic objectives
inline-sp_icon_brandampBRANDAMP
BrandAmp
A brand deconstruct to analyze, which brand assets need to be amped up, dialed down or turned off.
inline-sp_icon_cseCREATIVE SUCCESSEQUATION
Creative Success Equation
Defines the strategic criteria that all creative ideas will be inspired by and evaluated against.
Exploration
inline-sp_icon_bwiBRAND WORLDIDEA
Brand World Idea
A unifying design idea rooted in a brand truth, which drives the brand’s aesthetic and inspires the tone of all creative work.
inline-sp_icon_hciHIGH CONCEPTINNOVATION
High Concept Innovation
A tool for creating new, concept-centric ideas for brands by embracing both conventional and unconventional inspiration points.
inline-sp_icon_sensesALL SENSESNAMING
All Senses Naming
A highly immersive, multi-sensorial workshop to generate new brand names or naming conventions.
inline-sp_icon_creativeconCREATIVECONCEPTS
Creative Concepts
The real world creative execution of a strategic thought that brings the Soul Power to life.
Amplification
inline-sp_icon_360360º CONTENTPLANNING
360º Content Planning
Identifies which consumer touchpoints will best engage our target consumer and how to use them to express the brand’s Soul Power with the most impact.
inline-sp_icon_tovTONE-OF-VOICEENGINE
Tone-of-Voice Engine
A visual and verbal tool used to create an evocative and distinctive language for brands.
inline-sp_icon_bisBRAND IDENTITYECOSYSTEM
Brand Identity Ecosystem
A kit of core brand assets, which ensure consistent brand representation across all consumer touchpoints.
inline-sp_icon_bgGUARDIANSHIPBRAND
Brand Guardianship
Ensuring a brand’s look, feel, sound, smell and touch are coherent to its Soul Power in all instances.