link href="//www.wearebulletproof.com/uk/wp-content/themes/bp2019/assets/grunticon/icons.fallback.css" rel="stylesheet"> How we do it – Bulletproof

To know the soul of a person is to truly understand them; we believe the same can be said of brands.

The SOUL of a brand is the intrinsic emotional truth that gives a brand meaning. The POWER is the extrinsic identity that expresses the brand’s meaning through distinct and ownable equities. This gives brands visual punch, persuading the wavering hand and helping them win at shelf.

Our proprietary Soul Power™ process works in four phases – each informing the next to ensure a successful outcome to the most complex of projects. We investigate first – listening, observing and dissecting the brief, the consumer and the marketplace. Next, we define – distilling, building and shaping strategic thinking. Then we explore – designing, directing and pushing the creative space. Finally, we activate – ensuring your brand communicates with a cohesive look and feel beyond packaging. Every approach is individual, every process is engaging, every result is outstanding.

How we do it | Bulletproof Brand and Packaging Design Agency

inline-sp_grid_desktopCENTRE-OF-GRAVITYCODES ANDCONVENTIONSTRENDCASTINGRAID THEVAULTINSIGHT OUTDIRECTIONINGBRANDPOSITIONINGBRANDAMPCREATIVE SUCCESSEQUATIONBRAND WORLDIDEAHIGH CONCEPTINNOVATIONALL SENSESNAMINGCREATIVECONCEPTS360º CONTENTPLANNINGTONE-OF-VOICEENGINEBRAND IDENTITYECOSYSTEMGUARDIANSHIPBRAND
Hover over an icon to learn more...
Centre-of-Gravity
Identifies the shared consumer mindset to create a singular design language that can appeal to different consumer segments.
Codes and Conventions
Understands the rules of the game to help us decipher the best approach to develop a brand’s design.
Trend Casting
From consumer to category, we scrutinise the most salient global trends and future opportunities that will affect our clients’ brands and target audiences.
Raid the Vault
A deep dive into the archives to uncover a brand’s history, design legacy and any intriguing stories that will help us to establish its true DNA.
Insight Out Directioning
Ladders consumer insights into different inspirational design directions.
Brand Positioning
Defines and articulates the core idea for the brand to achieve the desired vision and strategic objectives.
BrandAmp
A brand deconstruct to analyse which brand assets need to be amplified up, dialled down or turned off.
Creative Success Equation
Defines the strategic criteria that all creative ideas will be inspired by and evaluated against.
Brand World Idea
Inspirational, directional platforms to generate design concepts, which live beyond the pack.
High Concept Innovation
Creating new, concept-centric ideas for brands by embracing both conventional and unconventional inspiration points.
All Senses Naming
A multi-sensorial, immersive workshop to inspire the generation of a name or naming conventions.
Creative Concepts
Visual expression of our strategic intent through design.
360º Content Planning
Identifies which consumer touchpoints will best engage our target consumer and how to use them to express the brand’s Soul Power with most impact.
Tone-of-Voice Engine
A visual and verbal tool used to create an evocative and distinctive language for brands.
Brand Identity Ecosystem
A kit of core brand assets, which ensure consistent brand representation across all consumer touchpoints.
Brand Guardianship
Ensuring a brand’s look, feel, sound, smell and touch are coherent to its Soul Power in all instances.
Investigation
inline-sp_icon_cogCENTRE-OF-GRAVITY
Centre-of-Gravity
Identifies the shared consumer mindset to create a singular design language that can appeal to different consumer segments.
inline-sp_icon_codesCODES ANDCONVENTIONS
Codes and Conventions
Understands the rules of the game to help us decipher the best approach to develop a brand’s design.
inline-sp_icon_trendTRENDCASTING
Trend Casting
From consumer to category, we scrutinise the most salient global trends and future opportunities that will affect our clients’ brands and target audiences.
inline-sp_icon_raidRAID THEVAULT
Raid the Vault
A deep dive into the archives to uncover a brand’s history, design legacy and any intriguing stories that will help us to establish its true DNA.
Definition
inline-sp_icon_insightINSIGHT OUTDIRECTIONING
Insight Out Directioning
Ladders consumer insights into different inspirational design directions.
inline-sp_icon_brandpBRANDPOSITIONING
Brand Positioning
Defines and articulates the core idea for the brand to achieve the desired vision and strategic objectives.
inline-sp_icon_brandampBRANDAMP
BrandAmp
A brand deconstruct to analyse which brand assets need to be amplified up, dialled down or turned off.
inline-sp_icon_cseCREATIVE SUCCESSEQUATION
Creative Success Equation
Defines the strategic criteria that all creative ideas will be inspired by and evaluated against.
Exploration
inline-sp_icon_bwiBRAND WORLDIDEA
Brand World Idea
Inspirational, directional platforms to generate design concepts, which live beyond the pack.
inline-sp_icon_hciHIGH CONCEPTINNOVATION
High Concept Innovation
Creating new, concept-centric ideas for brands by embracing both conventional and unconventional inspiration points.
inline-sp_icon_sensesALL SENSESNAMING
All Senses Naming
A multi-sensorial, immersive workshop to inspire the generation of a name or naming conventions.
inline-sp_icon_creativeconCREATIVECONCEPTS
Creative Concepts
Visual expression of our strategic intent through design.
Amplification
inline-sp_icon_360360º CONTENTPLANNING
360º Content Planning
Identifies which consumer touchpoints will best engage our target consumer and how to use them to express the brand’s Soul Power with most impact.
inline-sp_icon_tovTONE-OF-VOICEENGINE
Tone-of-Voice Engine
A visual and verbal tool used to create an evocative and distinctive language for brands.
inline-sp_icon_bisBRAND IDENTITYECOSYSTEM
Brand Identity Ecosystem
A kit of core brand assets, which ensure consistent brand representation across all consumer touchpoints.
inline-sp_icon_bgGUARDIANSHIPBRAND
Brand Guardianship
Ensuring a brand’s look, feel, sound, smell and touch are coherent to its Soul Power in all instances.