we are:
loving the triangle

Tobelle

Brief in brief:

Get a bigger bite of the ‘chocolate gesture’ gifting space, explore product design, structure, naming and graphics to form a cohesive, scrummy product bundle that women will want to gift… and scoff!

Our thinking and doing:

We created Tobelle, a product that offers giftworthy packaging and presentation from a trusted brand.  A cohesive approach to the bundle meant the feminine flourishes were retained through all disciplines. From name generation through to the product structure and across the graphics, whilst emphasising the core brand equities ensure that the product offer was inherently ‘Toblerone’. 

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