Launch Strongbow Gold into a global marketplace where cider has little or no presence. How? by creating a new structural pack, packaging graphics and visual identity system to deliver refreshment in an ‘ownable’ way for a new unisex consumer, whilst delivering targeted results for the business.
Well we compared apples with apples! Our semiotic code exploration and deconstruction led to liquid gold thinking; fusing the ingredient aspect of cider with the unique brand equities of Strongbow we created a distinctive new pack form and visual identity system for Strongbow Gold which feels contemporary yet trusted. The new structure captures the authenticity of the cider press whilst marrying a balanced and beautiful form, refreshing the way a global audience engages with Strongbow Gold… simple!
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