Inject life (and love) back into the Schweppes brand and packaging whilst bringing consistency to the portfolio, creating better engagement with consumers. Develop a future-proofing strategy to ensure the brand remains relevant and at the leading edge of mixology.
Our strategy was to initially rebrand Schweppes and unify the portfolio, next, create a look and feel for Schweppes which is as beautiful and considered as the premium spirits with which it’s mixed. Engage with consumers via a strong pack dialogue and ensure the brand is easy to shop via a clear and consistent brand architecture. Lead the category with a new found attitude and ground-breaking structural form which wins on shelf… and in the drinks cabinet.
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