Create the Powerade creative look and feel, to be utilised across all media, when launching the Powerade Team GB Olympic Games 2012 Support Campaign using Jessica Ennis as our brand ambassador.
No sweat… build on the understanding of the brands functional benefits; Powerade ION4 replenishes four of the minerals lost during intense exercise. Creatively, evoke an emotional connection to the brand and their support of Team GB on their journey to the Olympic Games in London 2012.
Our ultimate goal was to instill within the consumer understanding that Powerade ION4 is a brand for them, as much as it’s a brand for the professional athlete. Powerade ION4 is a brand that helps you perform to your potential.
Copyright ©2012 Bulletproof. All Rights Reserved.
