we are:
marveloose

Brief in brief: 

Review the Maynards packaging portfolio, improve differentiation versus the competition and provide a clearer role for each of the variants including Wine Gums, Wine Pastilles, Sours, Sports Mix and Midget Gems… to name a few.

Our thinking & doing: 

We wanted to evoke the ease at which consumers get ‘lost in the chew’ with Maynards confectionery. The new bold design focuses around a swirling ‘vortex’ device, placing the product right in the centre of the Maynards ‘chewniverse’. Familiar bright colours ensure strong standout on shelf accompanied by the ever popular ‘Maynard the Moose’, featuring on pack for the first time in the brand’s history.