Align Kenco’s portfolio to reflect the new brand essence of ‘vibrant optimism’, making it relevant and salient to consumers everyday coffee experiences.
The new design direction expresses the new brand positioning by gently moving the brand from farmers and the soil, upwards towards the sun and sky. With the sun bursting from the ‘mountains of origin’, the Kenco identity quite literally radiates its brand essence.
For the Kenco core freeze-dried range design Bulletproof ensured all Kenco equities are bathed in the warmth of the sun from the branding. The Pure range now vividly delivers the product intrinsics whilst highlighting the 100% single origin sourced message.
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