Rebrand an icon of the British dining dynasty, beloved of Princes and Paupers in equal measure, whilst capturing a new, younger audience… but don’t ostracise the die hard fans who would even put it on their cornflakes!
‘To Houses of Parliament’ or ‘Not to Houses of Parliament’ that is the question, from the client at least. Our strategic direction and consumer research irrefutably persuaded us all to retain the most iconic visual equity of the brand. This now sits with a fresh perspective under the brand flag, after all HP stands for Houses of Parliament!. Our BrandAmp™ tool was deployed to identify and promote the most salient brand assets, whilst a new architecture system has been created and integrated across the entire portfolio ensuring the HP family maintains a consistent look and feel.
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