Develop the strategic platform of ‘Football’s voice of progress’ to redefine the Football Association of Wales brand and visual identity, to be executed throughout all touch-points and complete assets owned by the FAW.
We decided to breath fire into the FAW branding. Drawing upon the cultural heritage and symbols of a proud nation; the Welsh dragon and the fire from within became our visual anchors, underpinned by an instantly recognisable Welsh colour palette. Through a core visual architecture the brand was unified and articulated boldly, simply and consistently across all facets of the FAW universe including all leagues, cup competitions, grass roots programmes down to consumer calls to action. Created with passion and delivered with pride!
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