The challenge? To enhance the Coca-Cola beverage portfolio presence across McDonald’s European restaurants. How? Create an enticing, intrinsic related visual expression that placed sparkling beverages firmly on the consumer’s purchase lists.
Through an in-store audit, we quickly established the need for animation that fitted the digital space available on menu boards and in the foyer. The approach took into account newly designed McDonald’s interiors as well as Coca-Cola’s Occasion Based Marketing visual assets, resulting in a fluid, intrinsic representation of the MyCoke portfolio brands.
Copyright ©2012 Bulletproof. All Rights Reserved.
