we are:
celebrating 125 years

Coke 125 years

Brief in brief:

How do we tell the story of 125 years of Coca-Cola celebrations?

Tell the story of one of the worlds most loved brands that lives in the hearts and minds of nearly everyone in the world… and tell it in a relevant and iconic way!

Our thinking & doing:

Looking through the historic lens (and archives!) we were aware that the story needed to communicate the role Coca-Cola plays in people’s lives and capture the mood and values of these times.

The spirit and positivity needed to be at the heart of this story and the following four principles help shape the execution:

• Bold Simplicity
• Real Authenticity
• Power of Red
• Familiar Yet Surprising