Leverage the summer-time occasion, the happiest, most optimistic of the four calendar seasons, by enhancing Coca-Cola’s brand essence ‘happiness in a bottle’ through a summer-time core creative idea.
Easy… truly capture the essence of Summer with a sense of nostalgia… replay your fond, unique memories, outside with friends in the sunshine with a Coca-Cola. We created a visual identity system to complement the Global Core Creative Idea, from outdoor, to in-store through to packaging, the visual identity system communicated the warmth and magic vibe of a summer with Coca-Cola at the heart of it.
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