Create the look and feel – visually and tonally – for a brand new global NPD platform for Cadbury within the bitesize category, ensuring future growth for the brand portfolio and delivering the love (little and often) for the consumer to enjoy!
Cornflakes, raisins and peanuts are all lovely ingredients to behold… however, it’s only when they’re enrobed in Cadbury milk chocolate that they become truly scrumptious. Honestly you’d think it’s witchcraft. Our aim is to take the consumer on an ingredient journey, from naked to clothed in Cadbury’s chocolate. Wholesome stuff goes in, mixes with the magic and a wonderful creation is born!
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